Every year Jordan Brand and the Quai streetball tournament team up for a day stacked with basketball games and activities in the heart of Paris. On top of that Jordan Brand releases special Air Jordan models and clothing honoring the festivities. Describe the Air Jordan 3 Quai 54? Trippy!
Founded in 2003, the Quai 54 has grown into one of the largest, most respected streetball tournaments in the world. Now, with inspiration from Paris fashion and street culture, the Quai 54 puts its stamp on the Air Jordan III with an all-new, black, buttery-leather upper with electric green, blue and pink infused to represent the vibrant energy of the game and the city.
“Every year, we try to work with themes that say something new. Last year, we wanted to make a strong statement about Paris and France, so we went with the red, black and blue colourway. This year, we wanted to do something really different. We wanted to do something that was bright, flashy and kind of loud, because we know how our players and our whole crowd are super fashion-forward”.