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How Air Jordan Built A $3.6 Billion Sneaker Empire

It’s hard to imagine a sneaker more iconic than the Air Jordan. Today, retro Jordans of all types and colors sell out instantly on Nike’s SNKRS app and in stores across the country. In May 2020 a pair of original Jordan 1s that Michael Jordan wore on the court sold for $560,000 at auction. Jordan the brand has mastered the art of weaving nostalgia into current trends through hyped-up collaborations with fashion designers and artists like Travis Scott. Here’s how the brand built a diehard following, on its way to becoming a $3.6B empire. Portions of video footage provided by WearTesters: https://weartesters.com/ » Subscribe to CNBC Make It.: http://cnb.cx/2kxl2rf About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money. Connect with CNBC Make It. Online Get the latest updates: https://www.cnbc.com/make-it